EveryMatrix Powers Newly Launched Hungarian Lottery-Owned Sportsbook
Author:
Muhammad Gregory
Top global iGaming software provider EveryMatrix has teamed up with the Hungarian national lottery to revamp and relaunch their sportsbook. The national lottery in Hungary, which Szerencsejáték Zrt (SZRT) operates, is 100% state-owned. The company has exclusive rights to distribute number draw games, sports bets, and prize draw tickets throughout Hungary. It also owns a sportsbook under the brand name TippmixPro, which has undergone a major revamp powered by EveryMatrix’s brand OddsMatrix. The tender was awarded to EveryMatrix in January 2023, and it recently announced the launch of the revamped sportsbook. OddsMatrix has provided the Hungarian lottery with an end-to-end suite of advanced digital sports betting software solutions and services for its online brand, TippmixPro.
The Hungarian national lottery, operated by Szerencsejáték Zrt., is Hungary’s largest gambling service provider and is 100% state-owned. SZRT has the exclusive rights to distribute number draw games, sports bets, and prize draw tickets throughout Hungary and is present in four Hungarian casinos. It also runs an online sportsbook under the brand name TippmixPro. The company operates seven number draw games, three types of sports bets, and a portfolio of prize draw tickets, which are available by phone, Internet, and SMS. The Hungarian lottery’s products are available for purchase in person at betting shops and online, with the requirement of a “játékoskártya” (player card) for online purchases. It offers many games, including Otoslotto, Hatoslotto, Putto, and EuroJackpot. The lottery contributes a significant portion of its profits to the national budget, supporting social welfare, healthcare, sports programs, and more.
Hungarian Lottery’s revamped online sportsbook powered by EveryMatrix’s OddsMatrix goes live.
?John Schnobrich/Unsplash
EveryMatrix functions as a B2B provider, delivering a wide array of iGaming software, solutions, content, and services encompassing casinos, sports betting, payments, and affiliate management for global Tier 1 operators. The company presents a holistic gaming and payment processing platform, boasting the world’s largest casino content aggregator and a fully managed sportsbook with accompanying sports data services. In addition, EveryMatrix provides an extensive overview of data and activity, covering contact details, balances, status, roles, transactions, and bonuses and incorporating safer gambling tools and responsible gambling features. EveryMatrix ensures full player profile management, demonstrating a commitment to responsible and safer gambling. OddsMatrix is a sportsbook platform and a sports betting software solution created by EveryMatrix. Constructed on a novel tech stack, prioritizing high performance and reliability, OddsMatrix delivers real-time and dependable betting data, extensive sports and esports coverage, and a user-friendly interface enabling players to monitor match progress and access detailed statistics. The platform extends fully managed sportsbook solutions to gaming operators, encompassing both front-end and back-end systems, along with sports data feeds and API solutions for the instantaneous delivery of betting odds, scores, and settlements. It supports customizable sports data feeds, payout management, and back-office adjustments for flexible odds, events, and market selection.
The Hungarian national lottery company, Szerencsejáték Privately Held Company Limited (SZRT), recently launched its revamped sportsbook powered by OddsMatrix. In January 2023, EveryMatrix won the public tender to provide end-to-end digital sports betting software solutions and services for the Hungarian state-owned gaming and lottery operator’s online brand, TippmixPro. The multi-year agreement, aimed at creating an exceptional online sports betting experience in the newly regulated market, was granted to EveryMatrix after a competitive 15-month procurement process involving over 25 bidders. This platform introduces features like Cash Out and Bet Builder and promotions such as Stake-Back Special, providing both new and existing customers with enhanced gaming options. SZRT stands to benefit from EveryMatrix’s decades of experience in trading, product development, account management, and the capabilities of its PartnerMatrix affiliate system. The new sportsbook prioritizes responsible gambling, accessible through desktop and mobile web browsers and native Android and iOS apps. It incorporates proprietary models ensuring industry-leading market uptime, an AI-driven content concierge offering tailored recommendations, and a promotions engine designed to boost player retention and reactivation. This move allows residents of Hungary to engage in 21st-century digital betting experiences securely and responsibly. In September 2023, EveryMatrix achieved a significant milestone by becoming the first iGaming supplier to receive WLA Safer Gambling Certification. As a member of the World Lottery Association (WLA) and the leading sports betting market entity in Hungary, SZRT anticipates its new OddsMatrix-powered sportsbook will elevate the brand to unprecedented levels.
EveryMatrix is one of the fastest-growing iGaming providers
EveryMatrix, a prominent B2B provider in the iGaming technology sector, has affirmed its position as the rapidly growing supplier in the iGaming industry by successfully launching its largest tier-1 projects. In Q1 2023, the company achieved record financial results while simultaneously initiating a significant platform migration project and finalizing an omnichannel deal with a leading European brand. EveryMatrix’s sportsbook and platform services, powered by OddsMatrix, have been instrumental in enabling Szerencsejáték Privately Held Company Limited (SZRT), the Hungarian state-owned gaming and lottery operator, to provide a secure and responsible 21st-century digital betting experience to Hungarians. The integration of the sportsbook project in Hungary marked one of the most intricate integrations undertaken by EveryMatrix to date, involving multiple specialized teams within the company.
The company’s Q3, 2023 update shows consistently strong growth and profitability. Its net revenue has reached €27.2 million, and EBITDA has reached €14 million, up 62% and 113%, respectively, Year-on-Year (YoY). This year, the company has posted more than 50% organic revenue growth in all three quarters. Apart from the partnership with the Hungarian lottery, other key Tier-1 projects also went live for EveryMatrix. A partnership with Germany’s bet-at-home.de went live, completing a migration of 5.7 million players and integrating EveryMatrix’s full tech stack with the platform. It also finalized its first US multistate content aggregation deal with betPARX. This deal will provide betPARX with the largest library of online casino games in the US.
EveryMatrix posted record growth in each quarter in 2023
EveryMatrix has achieved remarkable financial results in the first and second quarters of 2023, demonstrating record growth and profitability across all business segments. Its Q1 update revealed record financial performance and profitability across all business segments, including Casino, Sports, and Platform. The company reported a record increase in its CAGR and EBITDA. CAGR increased by 39%, whereas EBITDA grew at an astounding 119% YoY. Net Revenue margin rose to 45%, driven by strong growth and successful cost control. The company’s casino business unit recorded its fifth consecutive quarterly record Net Revenue, reaching €10.8 million, up 84% YoY.
Its impressive performance continued in Q2, where it recorded a seventh consecutive record-breaking financial performance. The company achieved a net revenue of €27 million and EBITDA of €15 million, marking year-on-year increases of 82% and 188%, respectively. The sports betting business unit delivered a Gross Gaming Revenue (GGR) of €57 million, a 137% increase YoY, while the platform business unit reported an 85% YoY rise in net revenue. The profit margin increased by 55%, solidifying its position as one of the most prosperous suppliers in the industry.
