IGT PlayDigital Continues Expansion
Author:
Muhammad Gregory
In October, IGT PlayDigital, the iGaming and sports betting solutions provider, further bolstered its content portfolio and market presence across North America and Europe. Additionally, the company introduced a novel tool to enhance casino engagement. Notably, IGT PlayDigital successfully transitioned its IGT land-based slot titles into the online domain, reaching customers in Switzerland.
In October, IGT PlayDigital, the major iGaming and sports betting solutions operator, continued to expand its content portfolio and market position across North America and Europe.
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IGT’s Prize Engine Is Now Also Up and Running in North American Market
In a strategic move to strengthen its presence in both North American and European markets, iGaming and sports betting solutions provider IGT PlayDigital showcased substantial growth in October. The company not only expanded its content portfolio but also introduced a novel tool aimed at enhancing casino engagement.
IGT PlayDigital successfully transitioned its IGT land-based slot titles into the online sphere, making them accessible to customers across Switzerland. Notable titles such as Cleopatra and Regal Riches are part of this expansion. The provider emphasizes that this content expansion in Switzerland is only the beginning, with plans to onboard additional customers over the coming months.
A significant highlight for the company is the launch of its new Prize Engine, a key component of the Engagement Platform within its suite of promotional features. Currently operational in North America, this player engagement solution empowers operators to customize campaigns seamlessly. Operators can tailor campaigns with any game and any RTP across the entire spectrum of IGT and aggregated games on the IGT RGS platform.
According to IGT PlayDigital, the introduction of the Prize Engine is poised to deliver personalized and enthralling experiences to players across regulated North American markets. The tool is expected to play a pivotal role in helping operators maximize player lifetime value, underlining IGT PlayDigital’s commitment to providing innovative solutions in the dynamic landscape of iGaming and sports betting.
IGT PlaySports Has the Green Light to Enter Nevada Betting Market
In a significant development for the sports betting landscape in Nevada, IGT PlaySports has successfully secured regulatory approval to fuel retail and online sports betting promotions in the state. This milestone not only marks a crucial step for IGT but also opens up avenues for its customers, including Boyd Gaming, to access a comprehensive array of configurable promotions. These offerings encompass first deposit promotions, promo codes, refer-a-friend incentives, and more, providing an enriched experience for sports betting enthusiasts in the Silver State.
While sports betting promotions have been prevalent in various jurisdictions outside Nevada, this regulatory green light ensures that the state’s gaming operators can leverage the full spectrum of promotional tools, adding a layer of engagement and excitement for bettors.
Expanding its footprint in the U.S. market, IGT PlaySports has recently launched its on-premises mobile betting solutions in Washington State, partnering with one of its key collaborators. This move not only enhances potential revenue streams for the partner’s property but also extends the thrill of sports betting across the entire casino floor, aligning with IGT’s commitment to delivering dynamic and immersive experiences.
Furthermore, IGT PlaySports’ statewide mobile solution has become operational in Virginia through its collaboration with SuperBook Sports. This partnership reflects a longstanding relationship, with SuperBook Sports already leveraging IGT PlaySports’ platform and technology across seven additional U.S. jurisdictions. As the sports betting landscape continues to evolve, IGT PlaySports remains at the forefront, driving innovation and expanding its reach in key markets across the United States.
IGT is Constructing a New Website for Connecticut Lottery from the Ground Up
In a strategic move that reshapes the landscape of digital gaming in Connecticut, the Connecticut Lottery Corporation (CLC) has formalized an extensive eight-year partnership with International Game Technology (IGT). This collaboration is set to introduce a cutting-edge digital gaming product tailored for consumers in the Constitution State.
At the core of this alliance is IGT’s provision of its advanced ilottery system technology to CLC. This technology infusion will empower CLC to offer keno and draw-based lottery games through online channels and mobile platforms, amplifying accessibility for players across Connecticut.
Going beyond the technical backbone, IGT will spearhead the development of an entirely new website and app. These platforms will serve as the digital arenas where players can seamlessly engage with a spectrum of games, including keno, multi-state jackpot games, and Connecticut draw-based lottery games. The lineup encompasses popular titles such as Lotto!, Cash5, Play3 with Wild Ball, and Play4 with Wild Ball, promising an expansive and diverse gaming experience.
A notable facet of the collaboration is the integration of customizable responsible gambling tools within the ilottery system. This feature underscores a commitment to player welfare, providing users with resources to manage and engage with gaming activities responsibly.
The contractual agreement between IGT and CLC extends until May 2031, with provisions for potential extensions over the following four years. The anticipated launch of the ilottery gaming system is set for the fall of 2023, marking a pivotal moment in Connecticut’s gaming landscape. As the digital gaming realm continues to evolve, the CLC and IGT partnership positions itself at the forefront of innovation and accessibility in the Constitution State.
Rhode Island Lottery and IGT Extended Deal in May 2023
International Game Technology (IGT), a leading supplier of lottery and gaming technology in the gambling industry, has solidified its position as the provider of sports betting technology for the Rhode Island Lottery. The recently announced extension signifies a commitment to sustaining and enhancing Rhode Island’s sports betting landscape for an additional three years.
IGT’s sports betting division, PlaySports, along with its commercial partner William Hill US, will continue to drive Rhode Island’s state-wide mobile sports betting initiative. The Sportsbook Rhode Island app, powered by PlaySports, will remain at the forefront of delivering a seamless and engaging experience to sports enthusiasts. Complementing the digital presence, physical sportsbook locations at Bally’s Twin River Lincoln Casino Resort and Bally’s Tiverton Casino & Hotel will contribute to the comprehensive sports betting ecosystem.
Beyond sports betting, IGT holds an exclusive position as the supplier of a range of gaming solutions to the Rhode Island Lottery. This includes lottery, ilottery, instant ticket, and video lottery solutions and services, showcasing the breadth of IGT’s influence in the state’s gaming landscape.
The deployment of IGT PlaySports extends across more than 80 gaming venues spanning the United States and Canada, underlining the widespread adoption and reliability of the technology. The three-year extension underscores the enduring partnership between IGT and the Rhode Island Lottery, ensuring a continued and evolving sports betting experience for the state’s residents and visitors.
